Tuesday, October 9, 2012

Desktop chip price battle looms as AMD prices Trinity aggressively

A pricing battle is looming in the desktop chip market after Advanced Micro Devices shipped aggressively priced Trinity desktop chips, which might prompt a price-reduction response from Intel, analysts said.

AMD has priced the Trinity chips starting at $53 in quantities of 1,000. AMD's new dual-core A4-5300 desktop processors are priced at $53, which is the lowest of all Trinity desktop chips, and lower than comparable Intel Core i3 processors, which are based on the Ivy Bridge microarchitecture and start at $117.

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